Setting up a product without creating it to make sales may seem a little scary at first, but in all honesty, you set it up the same way you set up the final product. Once your final product is made, you'll just add it and switch the text from Pre-selling to Launching.
There is a process many big businesses use to test whether a product will sell or not before they ever produce it entirely. It's called Proof of Concept. The reason this method was created is that it costs a lot of money and time to develop products.
Many digital product creators get very hung up on marketing that one product without continuing to create more products. This can create a cycle of plenty and then starvation. When the sales die down for that one product, they are scrambling to come up with something new.
Whether you determine that you need marketing content, or you realize you need to run a Facebook Advertisement, the important thing is that you do something each day to market your business or products directly. Making more offers makes more money. When you organize everything so that you can know what tasks to do each day and where you can automate something, you’ll soon start seeing the results you want as long as you’re making more offers to get more sales.
Do you know what percentage of your customers buy from you again and again? This is an important figure because if you have a healthy business, you’ll have plenty of returning customer sales. It’s easier and cheaper to keep a happy customer than to find a new one. This is definitely one piece of data you want to stay on top of.
It would be nice if you really could just write, edit, publish, and start making money. But there is one step missing, and that is the promotion and marketing step. When you think of promoting, you're probably thinking about promoting a product that costs money, but the truth is, you must promote and market even your free content for it to get enough eyes on it, if you want it to make a difference.
It’s not easy choosing a domain name and this is one area many people struggle with. But it doesn’t have to be complicated. Here’s a few tips that helped me out when I first started freelancing & blogging, I hope that they will help you as well as you when choose your domain name: