Continue to meet new people and build relationships on social media but also make it super easy for new followers to browse your page AND opt-in, all in the same space. Let’s explore these ways you can capture your audience’s attention once they get to your Facebook page.
Most importantly, YOU own your email list. You’re not dependent on social media platforms or other third-party sites to reach your clientele. You can reach your list literally any time or any day you want. If you rebrand your business, you can still contact your list. If you move to a different location, you still have your list. If you move your physical business to an online-only model, you still have your list. This list is your golden ticket to contacting your customers but also making offers that they will snatch up because they’re a targeted audience.
There’s nothing wrong with doing reconnaissance to find out where you stand in relation to your competitors. Don't do anything questionable, like asking your assistant to book discovery calls with them but do spend some time properly researching what they charge and identifying why.
