Most importantly, YOU own your email list. You’re not dependent on social media platforms or other third-party sites to reach your clientele. You can reach your list literally any time or any day you want. If you rebrand your business, you can still contact your list. If you move to a different location, you still have your list. If you move your physical business to an online-only model, you still have your list. This list is your golden ticket to contacting your customers but also making offers that they will snatch up because they’re a targeted audience.
