Compile the Best Resources And Sell It Like an Expert Rolodex
Compile the Best Resources & Contacts You've Found Over the Years and Sell It Like an Expert Rolodex
Creating products for your audience doesn't require creating completely original information for them. For the most part, the information is already out there. Because of that fact, instead of creating something brand new, you can combine information that took you years to learn into a report that tells them what to read, who to learn from, who to hire, and so forth.
For example: if you've started a successful online business as a Relationship Coach, it probably took you a few years to achieve the success level you're at. Because of this, other people want to follow in your footsteps. This can help them avoid the pitfalls that may be tripped you up so they can build their own coaching business faster and smarter.
Even if you're not at a super high level of success yet, if you have anyone following you, reading your blog, or buying from you, setting up an Expert Rolodex is a great way to help other people who want to do what you're doing.
To create this product, make a list of every product, service, and resource you use to make your business run. Separate each resource or contact into a category so that you can organize the report professionally.
You may have resources like:
- Virtual assistants
- Graphic designer
- and so on...
If you use contractors or outsource different tasks that provide one-on-one services, include those too. If the resource has a website, include it, whether you have an affiliate link or not.
Once you've made a list of all your resources, including personal contacts, compile it together in an attractive and easily searchable PDF document. Add a cover and treat it like you would any product you're going to launch into the world.
Promote this as an insider's guide or report about exactly how you got to where you are now. You can set it up in several ways from writing about "The 7 Resources That Took Me from Zero to Six Figures" or "A Housewife's Online Business Startup Manifesto" or "The Top 12 Money-Generating Resources I Used to Get Started Making Money from Home".
Create a title that is interesting that catches your audience's eye. Let them know what's included and set a price on it based on what you've included and what you think your audience will pay for such a resource. After all, you are reducing their time from startup to success substantially by providing this information to them.
You can also give it away as a lead magnet but remember, selling a lower cost item is a much better way to build a list than giving them a freebie.
People who pay for something - even something small - are more likely to buy from you again. People who get free items may buy from you eventually, but you'll need more touch points to convert them compare to the person who bought your resource report.
You can also take all the resources for which you have an affiliate link and add them to your website's resource page. Even though you are also selling the report with those resources listed, you can still make a little extra money showing people right on your website the resources that you use too.
I'd love to hear your comments below! ---> If you know someone would benefit from this info, please share this post with them.
Please Note: Some of the links on this post may be affiliate links. That means if you click on the link and purchase the item, we may receive an affiliate commission as their “thank you” for sending you their way.